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The small BIG: Small Changes that Spark Big Influence by [Martin, Steve, Goldstein, Noah, Cialdini, Robert B.]
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The small BIG: Small Changes that Spark Big Influence Kindle Edition

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Length: 304 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Language: English

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Product description


"In every way, this book is a tour de force." ---Daniel Pink, bestselling author of To Sell is Human

Product Description

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Product details

  • Format: Kindle Edition
  • File Size: 529 KB
  • Print Length: 304 pages
  • Publisher: Profile Books; Main edition (28 August 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00KC0H1FA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #66,483 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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