"Pure Romance is a story about the power of a dream and the will to break down the barriers standing in the way of that dream. Chris tells the inspirational story of how a business that started in a basement turned into a global phenomenon. But maybe more importantly, he clearly reveals that the same principles that were born in that basement, the bedrock of his company's success, still positively impact his company, employees, and customers today. Those principles can help anyone bring their dreams to life."  -- Rob Lynch, CEO, Papa John's

Finally, a book that shows you how to embrace getting outside of your comfort zone and how coaching, passion, dedication, and hard work are the foundation for accelerated sustained growth."  -- Bob Sumerel, Founder, Bob Sumerel Tire & Service

"No business leader today packs more wisdom, energy, and inspiration per page than Chris Cicchinelli. At last, his unapologetic passion for helping people find their own personal greatness is captured in writing. This book will leave you on fire. Chris's energy is contagious—you'll love his voice, his story, and most of all, his ideas. You'll never look at yourself at your business quite the same way. I've already benefited from the ideas in this book in my own work. So will you."  -- Sarah Klein, High Performance Business Coach and CEO, Sarah Klein Consulting

"Chris Cicchinelli is blessed with the rare combination of both high IQ and street smarts. He's a charismatic, passionate, and extremely creative businessman as well as a marketing genius. I am continually inspired by who he is. Chris's book gives us all an incredible opportunity to get to personally know him—and anyone who reads it will be richer for it." -- Britney Ruby Miller, CEO, Jeff Ruby Culinary Entertainment

"Chris Cicchinelli has built a unique business that is knocking the light out. He took the risks and now is reaping the rewards, as his business is growing exponentially. In the process of building his business, he has also assembled a great team. Their momentum through the pandemic has been amazing. America needs more Chris Cicchinellis."  -- John F. Barrett, Chairman, President, and CEO, Western & Southern Financial Group

Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation—a nonprofit dedicated to supporting transgender youth and their families.