I didn't really get into this book until about half way through. Yet from the 68% point I was hooked and the previous made sense to me. Here the author says "at its core, the problem is about leadership."
This book overall is a rallying call for people inside business to step up to leadership and rather than focus on the tyranny and trilogy of profit, reducing costs and increasing revenue, instead take on and solve on the challenges of the world.
If you are called to lead purpose-driven or conscious business then this book is a must read.