I must admit, I find email marketing one of the hardest parts of online business to get a handle on... but Meera breaks it down into simple steps and makes me feel like 'yes, I can DO this.' And it's not because her strategies are basic - on the contrary, Meera approaches email marketing with a detailed, layered strategy and then shows you how to apply it to your own business to build your army of true fans and buyers.
I was nodding my head throughout the book and for me the major takeaways started on page 17... and didn't stop!
One of the things I love best about this book is that it doesn't just tell you the best practices for email or list a heap of tips. It actually steps you through each stage of the process so you feel like you are being guided all the way. And to further support the details, there are loads of visuals to give you a clearer idea of how to set everything up or examples of things that have worked for Meera in her own business.
This is a must read right alongside One Hour Content Plan if you are looking to grow your business and reach a wider audience. Email is such a vital part and I can't wait to implement all the steps in this book to up my own email marketing game plan!
This book answered questions about email marketing that I didn't even think to ask. It is comprehensive and detailed. It may be more useful to someone who already has an email list they want to use for marketing, even a very small list, than to someone who is undecided about whether they want to do email marketing.