Not like the picture. So dark out of the box it’s almost black. I honestly thought they’d sent me the standard black leather by mistake. After handling it for a week it’s a touch lighter and quickly starting to get marked. That’s not a bad thing. This is meant to be a leather that gets distressed and shows up wear. Do NOT buy if you want a case that looks new forever (or more than a week) ...or one that looks like the official picture.
It's certainly darker than the photos on Amazon. Will definitely mark (already has), and develop its own Patina in time. I suspect I might learn to love it, but not so sure. I think this will be replaced before my new Kindle wears out. If you love the look of an old book cover then this is for you.