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This book is chalked full of helpful ideas and I recommend it for those who are ready for the deep dive and hugely exhausting endeavor that is book marketing. (This should only put off the faint of heart!)
A few things to note: 1. This book seems to be geared to the Indie author (I did not read it’s prequel).
2. While there are a lot of things you can learn from this book even if you have a traditional publisher, know that a fair bit of his advice will be harder (if not impossible) for you to control. Things like promotions and pricing, for example.
3. If you’re starting with a grassroots marketing budget, sigh... you’ll have to learn a lot and then be creative about how to apply it. Sadly, his advice about being “discovered” is true, and there is no such thing as write a quality book and wait. Quality is only the first step, and will only help you AFTER you get discovered (and go through all the phases he covers in this book).
4. His references to Book Report and eBook Tracker are no longer valid as BR was shut down by Amazon (they must have provided a service that challenged Amazon’s), and no idea why eBook Tracker Is no longer around.
The ONLY reason this book is NOT 5 stars is bc I’m a traditionally published author and a fair bit of his recommendations aren’t applicable. But it’s a 4 star-review bc A LOT are!
I devour all writing craft books that David Gaughran puts out, simply because he is one of the most knowledgeable about the fast paced, ever-changing industry. Highly recommended for all writers regardless of where they are in their indie career as there is something for everyone. All writers need readers otherwise we are just writing into the void, but getting readers to become fans and then super-fans is difficult. This very savvy and often humerous guide will help you do just that and take your writing business to the next level.
One clear message in this entertaining and illuminating book is that authors should not relax as soon as the cash register pings and a book is sold. David takes us on the five stage journey of the Ideal Reader from when she first notices a book to when she remains engaged on the author's mailing list and is fired up about buying the latest release.
I have read three of David's books and this one is well written with his usual skill for making complicated book marketing strategies seem relatively easy to comprehend. Would recommend to any writer who wishes to build a loyal band of followers.
There is so much marketing advice out there for authors, but David Gaughran always sets it out in a logical, clear and conversational style that is much easier to read than many other books.
I particularly like the way he breaks down the stages of marketing your book, states the common problems and shows you how to avoid or correct them. An authentic and massively helpful approach which I’ll be following.
Useful but I was hoping from the title that this would be more focussed on converting strangers to super fans via email auto responders. The book only had a small mention about that being part of things. My mistake probably for not reading the contents list properly. Anyway, most will find the other content useful. I'll now read some of the resources David mentioned, which may bring me in a roundabout way to what I was looking for...
David has a nice light writing style that helps you get through the swamp of book marketing. Not only that, he puts his books together like stepping stones – leading you to the other side. The other side? Being published and moving the ball forward on your career aspirations.
If you want trad publishing, this isn't for you. And good luck with that!
First rate. Through his trademark humor and humility and by breaking every aspect of ebook marketing into a series of steps Mr. Gaughran makes the writer believe that the creaky overladen jumbo jet of his platform can actually get airborne. It’s a complicated, fast-changing industry and most impressively Mr. Gaughran has taken pains to radically adapt his previous advice to keep pace.
Enjoyed the book and look forward to putting Mr Gaughran's advice and principles to work. Love his writing style on what can be a dry as dust subject and the thorough explanation of the reader journey. Hope to garner my own superfans on the way.