Dan does it again with a nice little read about the not so 'covert operations' of Black Hops. In typical Dan Norris style this is a play by play insight into the marketing, strategy and journey of a startup business.. this time offline but using a powerful mix of offline and online tactics. A generous offering to anyone starting a business even if not specifically in the brew scene. I read this in a single sit down (I admit I did skim read some of the more brew related topics and the China trip section which I'll come back to later). At about the price of a craft beer at your local tap house; if you even get a couple of pointers from it then it is good value.
This book has a heap of actionable content to inspire and help create a business from nothing. Directed to the beer industry but perfect for any entrepreneur. I was laughing and writing action steps as I read. Boom.
Thoroughly enjoyable. An in depth guide to their journey from idea to reality. It's informative & humorous too. Great to see their not scared of documenting mistakes for others to learn from. Excellent read!! A must for anyone wanting to start a brewery.