I got mine for $109.99 and at a higher price than that I don't think it's worth it. You'll need a zigbee bridge to be able to control it (unless you've got one of the amazon alexa devices that can talk to it via zigbee) via the app or google home. Note the rated brightness in the product info (25w equivalent) - it's not that bright so it's more of a mood lighting device not a device to light up a room (I knew that when I got it). It has a builtin battery so you'll be able to unplug it and use it somewhere else (e.g. outside) for a few hours (don't let it get wet as far as I could see it does not come with any IP rating).
I'm very happy with this purchase. It is a little smaller than I thought it would be but the light that comes out of it is excellent. Having so many colour options means, you can set it to the mood you're in. Even my wife, who is not keen on all this technology, is very impressed with it. I am using it through Amazon Echo Show, I don't have a Philips Bridge. This means, I have to use the Alexa App on my phone to operate or voice through one of my Echo's. Alexa, discovered the lamp straight away and it was set up within a minute - Very easy. Being able to use it without the power plugged in, is a bonus, as I can take it outside when needed. Not sure on the battery time, as I haven't run it for a number of hours yet.
I find the shape of this lamp very appealing. I use it as a bedside lamp, and have set up several scenes already, which I use depending on the time of day. Combining my lamp with my overhead hue lightbulb and a hue lightstrip, I can create lovely effects from the scenes Phillips provide, or from photos on my phone. For example, I took a photo of my bedspread to create a scene to match my room's decor. Compatible with my Google Home.
We have Hue installed throughout the place now with all our lights automated, and this little Hue Go is a perfectly versatile mobile addition, and moves between the indoors and the outdoors with ease. Great colour options for creating a mood.