Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
Branding typically doesn't convert. But Miller approaches branding through the lens of direct-response marketing. This combination of storytelling and direct-response will engage and convert customers. I recommend it to any business owner who wants to thrive during this global economic slowdown.