This is a well-written book about how persuasion works. And it does so by examining the greatest political earthquake (so far).
It is a meta-persuasive book. It shows you how persuasion works by showing how it is persuading you to believe so. Adams gives examplea and then analyses why they worked on you (sometimes why it didn't and it didn't matter.
I think people who dismiss this book as pro-Trump propaganda will miss out the important and accessible lessons in this book.
P.S. I kept wanting to add 'very' to every phrase above. Bu then I remembered the lesson from the appendices of this book.
I have gradually fallen in love with Scott Adams in watching him on Twitter Periscope and learning lots from him about politics, persuasion and of course Marketing in an entrepreneurial sense.
It's been great for me learning from him and in WIN BIGLY, he really gets into what happened in the Donald Trump election in terms of how Trump was able to take on the whole establishment and win.
Even though it uses a political example, it's totally written from the viewpoint of persuasion to help the reader build their own skills here. I 'read' it through audible (my favourite way to 'read') narrated by Scott Adams himself.