Top positive review
Reviewed in Australia on 23 January 2018
This is a well-written book about how persuasion works. And it does so by examining the greatest political earthquake (so far).
It is a meta-persuasive book. It shows you how persuasion works by showing how it is persuading you to believe so. Adams gives examplea and then analyses why they worked on you (sometimes why it didn't and it didn't matter.
I think people who dismiss this book as pro-Trump propaganda will miss out the important and accessible lessons in this book.
P.S. I kept wanting to add 'very' to every phrase above. Bu then I remembered the lesson from the appendices of this book.