In his own words the author says there's very few original ideas in this book and claims it as an implementation breakthrough.
I would agree. Allan covers the front and back ends of attracting and retaining customers and gaining referrals in a very systematic and common sense way that encourages and makes implementation easy along the way.
If you're not growing your business as well as you want, you will be should you implement the ideas here in your own best way.
Allan Dib, has evoked a very simple premise here in his new book - business is about making money and success is about making lots of it! I was a bit sceptical at a first look at the authors intro, but after reading so many books and guides on 'how to make it' and success this and that, I found Dib's fresh and clear (and at times ballsy) perspective a stimulating read. In fact many of his observations reflected my own experiences in frustrating business habits. The author has researched well and the useful infographics underpin his phases to success model. I'm really glad to have found this little gem. I find myself returning to its pages often to keep challenging my thinking. Looking forward to his next effort.
As a business owner for more than thirty years, one of the most important things I have learned in that time, and one I preach to all new business owners, is the K.I.S.S. Principle -- Keep It Short, Simple. That is what I love about this book, and the whole marketing plan! In my opinion it is no coincidence that the author is a fellow Aussie who follows the same principle.
It REALLY IS a one-page marketing plan which any business owner can understand, set up, and most importantly, IMPLEMENT in their business and get great results. If you are a busy business owner, and isn't that ALL of us, you owe it to yourself to buy this book, follow the instructions to set up your one-page marketing plan, and implement it, you won't regret it!
I wish I had stumbled across this book a long time ago as it would have saved me a ton of time reading a lot of other books and listening to many many podcast first. And compared to the 900+ page sleep-inducing monstrosity that was our marketing coursebook at university 20 years ago, this book actually breathes life, fun and relevance into the subject.
Below are a few reasons why: Know the difference between marketing, adverting, promotion and publicity and how they relate. How strategy affects which tactics to use When to use digital or traditional mediums to communicate with your market Common mistakes that threaten most small business Best ways to kill a business and how to avoid making the same mistakes How to choose which type of advertising is best for your market How to best Identify your target market What to tell your target market Choose which medium is best to communicate with your market How to attract idea prospects How to nurture prospects into customers How to increase value for your customer in ways that don't necessarily increase cost How to ideally turn your customers into your own loyal sales army At the end of the process, you'll have your own treasure map ready to start implementing
I couldn't put this book down. I will be using this book as my go to reference guide. An easy to understand, step by step process and some great marketing ideas for small to medium business. I also have the audio version which is a great way to recap important points of the book.
Wow. The advice in here is insane. Alan breaks down marketing into 9 distinct catgories that flow together nicely. There's NO FLUFF. He gets to the point and drives it deep. As an aspiring entrepreneur, I realise I could be growing my business so much faster. Wow.
I read a lot of business type books - well to half way through. I find there's so much hype out there over using social media and blogging! Well this book will tell you what else to do, like before social media. Don't put your eggs all in one basket.
This book gives easy to follow advice based on what has been proven in the direct marketing world. It is given in a clear & concise way that leads you to believe running a successful business is finding proven techniques and implementing them.