I enjoyed the book but because I was not in the target audience of those considering embarking on establishing a new business it was probably less relevant to me personally. That said it was a very interesting read and an opportunity to experience the trials and difficulties of trying to take an idea and turn that idea into a productive and rewarding business.
I feel that i have gotten to know Naomi well through this book and it is so great that she has taken the time to write this - it is must read for anyone considering breaking out of corporate worlds and starting your own new venture.
For a unique combination of solid business advice whilst balancing life, from someone who has been there herself and watched many others succeed and fail, this is a must read. Full of "Ah Ha" moments, you will find yourself taking notes or using highlighters , always a good sign ! Started as bedtime reading but found myself thinking too much to sleep so was banished to weekend completion .