A great book on selling whether you are about to enter sales or a seasoned veteran ( which I am more than 20 years). For me it was reviewing the basics which I had taken for granted or begun to cut corners because i'd been doing it for so long. Much of the content is fundamental, which for many of us we should go back and review, after getting caught in the excitement of social selling. Jeb nails it by calling his book FanatIcal Prospecting. For many years I wondered if we got it wrong by calling it Selling when it should have been called Prospecting. For any Sales Director or Sales Manager get your team a copy of Fanatical Prospecting and mentor them through it. You'll reap the results.