Wow, this book makes so much sense. Written by Stephen Key, a proven inventor, multiple patent holder and product and idea developer. Stephen took me on his journey, step by step, how to take that one simple idea that we all have rolling around in our brain and actually get the idea or product licensed. Yes, the license is everything, the golden ticket to royalties and a pay check. He coaches on what to do as well as what to avoid to be successful and get your idea to market. It was a fast read, always entertaining, yet factual but sprinkled with real life personal examples as well as from some of his students and readers. Once i started reading, simple ideas or product improvements started popping up everywhere. My simple idea spiral notebook travels with me where ever I go. I read the book 3 weeks ago, and am already to finish make contact with potential manufacturers to secure a license. The information in the book made this dream a real possibility.