The contents of this book is very practical and mind-blowing. It let’s you think and come up with ideas based on just one tactic. The contents are simple words but powerful when applied, so these are what the experts and successful marketers know and implement. A value filled book for the newbies and veterans in marketing out there.
Wow, real opener. Dan made me realize what I was doing wrong and more importantly how to fix it. Last year I kind of felt proud of myself as I hired a “copywriter” for one of my landing pages and I was convinced she was doing a good job (after all she had a master and what not..) Well, she was a good writer and editor but not a good copywriter. So to sum up- my old copy sucked. I just followed a few strategies I picked up from this book and re-wrote a few things myself and wow. Better conversions. I am really excited for what is yet to come as I am not 100% finished with my copy. Plus…even if I hire a freelance copywriter, thanks to Dan’s t teachings I will know whether they do a good job or not. Some food for thought. Added to my “build your marketing muscles” kindle collection.