Amazon.com.au:Customer reviews: Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money (Marketing Strategy - How ... and Other Social Media Marketing 1)
This book is both entertaining and educational. John shares his invaluable insights and provides many strategic approaches to this modern day marketing. The solutions are practical and easy to implement by following John's hints and tips outlined in this book. It is a must read for any business owner who wants to increase profits and take full control of their business.
John North has written a great book - the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money is actually a perfect description of what the book is fundamentally about. The book is well written and structured so it's easy to follow. As a marketer, I am always interested in new approaches but things are often theoretical so difficult to employ while this book was so practical you can apply it immediately. Overall, I liked the 5 step process that he provides to help the reader to think through how to build their business plan. His description of the psychology of buying and the stages that buyer go through is right one. The root of the process is a well-organized social-media marketing plan which absolutely is essential to any business today if you want your business to thrive. 4.5 stars. I was given this book by Publisher for an honest review.