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A well constructed idea - very complete. Template-like offerings are neat. Best piece on marketing strategy-making since Adam Morgan and Seth Godin. Builds well on Ries & Trout [Von Clauswitz & Sun Tsu].
The concept of Blue Ocean strategy is absolutely ace. This is a must-read for every entrepreneur. I love the various business cases discussed in the book. It is written with quite an academic style, so does require some concentration to understand. Overall recommended!