To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Quite thought-provoking. The book offers several real-world examples of situations where different companies and organisations found "tipping points" in their business or activities, and these examples are very well analysed and explained. The book is quite comprehensive in terms of analysing "tipping points" that have happened, and the elements that create these "tipping points".
The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.
I must confess that I came to this book very naively. I have never read a Gladwell book before but knew him to be oft quoted by other authors. I knew what a tipping point was and how great changes have gained momentum but didn't know what the book would be concentrating on because unusually I hadn't read any reviews of this book. I know people like to be clever and discuss what is wrong about the book and perhaps points and subjects he missed but the bibliography at the end shows a tremendous amount of acedemic research, including some very obscure pieces. I doubt his critics have read much of the background research. However, this is a very accessible and interesting piece that sets the reader thinking and sweeping aside their simplistic ideas of how the world works. I don't want to discuss detail too much because I hope that you will want to read or reread the book yourself. It is an enjoyable and thought provoking read and is also entertaining and fascinating. The Baltimore situation discussed early in the book identifies not one but three causes of a situation that combined together to become an epidemic. Another subject analysed about "the british are coming" analyses why one message got through and one message had little impact. The book brings together types of people such as "mavens" who knit together the process of change in society leading and shaping the path that the rest of us follow. The book is very similar and sometimes overlaps with
Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
which has a similar style of bringing complex ideas down to a level that we can digest, remember, discuss and be entertained by. I tend to buy books like I buy music. Whilst there may be something new that everybody is talking about and is in the shops, there is a massive back catologue of classics that stand the test of time.
this has already had lots of wideranging and laudatory feedback - and it's good, it's smart - i stopped reading about 3/4 of the way through because I got it, I got it - that's the only thing; it's v clever and insightful to a certain level. His notion of the tipping point has also certainly made its way into journalistic and popular sensibility. it's been said in other less 'flashy' ways, and while i think it's a good gloss on what looks like being a profound insight into paradigm shifts, etc it's just the trimmings, it seems to me. very readable and that's a boon!
Excellent book if you're just interested in learning about the factors which go into ideas and things going viral or otherwise becoming popular, but not especially in depth if you're hoping to apply this theory commercially in your business. A good starting point. Definitely worth buying if you're just interested in the subject matter though. Even if it does go off on tangents a little bit, they are all still related at the deep concept level to the main thrust of the book and are equally interesting asides in their own right.
This book definitely broadened my appreciation for the subject matter and was interesting and engaging throughout.
As there are a number of reviews I'll keep this short. It is a very interesting book and it would be good if the author produced a revised version of this book detailing his views of how social media affects the powers of or the frequency of his 'connectors'
As it happens I had a career lasting about three decades in which I was involved with making change happen. Had this book been available then it would have helped a great deal! Now, looking back on both my career and this book I can say the book has it right in many instances!