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An interesting book, with one or two original ideas. But the general structure of the book is confusing; chapters are not edited correctly. May be it was a book with a "number of characters" contract . . . hence Malcolm had to write and write.
As a main rule, a good book need only one good character: its writer . . .
Honestly, I am unable to follow the book after 120 pages. This is the first book in my life I have not read more than half. Nevertheless, the book is thoroughly researched. This book is all about patterns and not prescriptive which is a good thing. Someone with a high IQ can relate a lot and enjoy the book.