I bought this book to learn about digital marketing for a new business I bought. The stories in this book were awe inspiring, thought provoking and idea stimulating to the point where I couldn't put it down! I have no regrets. I learnt so much and gained key knowledge on how I can better market to everyone in this new crowded digital age. This book is a gem in the usually quite boring marketing and business section.
Lots of interesting stories. Helped to inspire a lot of ideas for myself. Some of the examples seemed like a stretch and perhaps there could have been more techniques to apply instead of just examples of the principles. All in all his 6 STEPPS were a concise way to explain the concept of why things could go viral and the reasoning sound.