Amazon.com.au:Customer reviews: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! (Updated AUGUST 2019!)
This is a good quick reference guide in plain language that helps small businesses to thrive in their social media marketing campaigns. It gets right to the key points about social media marketing in all major channels. Very easy to read! Along with this book, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excellent read to compliment the topics that this book does not cover. It addresses the most critical topics and tactics in the online marketing for a business: SEO and Email Marketing. The book covers technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away. Furthermore, it lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. In addition, it demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. Both books possess great values, they are both great buys!
On the other hand, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowering your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.