This was an enjoyable read and an insight into the life of the virgin legend. Obviously a great businessman and not the greatest writer but if you keep that in mind you can enjoy the book. This man does a lot of philanthropic work with the success he has built which he details throughout the book.
I enjoyed Richard Branson's 'warts and all' story of his life because he was very open and honest. He seemed to be very clever and resourceful from an early age, which stood him in good stead for most of his future business ventures. I liked hearing about his early life, and his family - made him seem 'ordinary' just like the rest of us although cleverer, more entrepreneurial and a lot more willing to take risks than most people.