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- you don't like fluffy introductions but straight to the point person; - you are hectic and creative, and not patient (the book is structured in way that you can open it randomly, read a helpful advice and close it without digging the whole chapter); - if you can find things yourself. Example: speaking about payed email services Bob mentions only two of them (Constant Contact and AWeber). But hey! you are smart, don't you? So, you can google other services that probably will help you better and are cheaper/faster/whatever. I really prefer this approach as everything on the net is easy come and go, you better just get the whole idea and keep yourself the finger on the pulse of Marketing 101's tools.
I bought it, and am using it daily. I have followed it step by step. It is a powerful basis for getting involved in the marketing of music. I had been procrastinating for years and this book pushed me to cross the line and take action.
Lots of great stuff for indie musicains, managers , promotors and some of it is simple stuff ,,you can start doing right away , found info that I have'nt seen anywhere else , As someone that promotes my own music ,this is a great tool for expanding my web footprint . Highly Recommended !!!!! - Texas Bluesman Granvil Poynter
As the Marketing Manager for Jordan Micheal Peterson www.jordanpetersonmusic.com I found this book to be extremely helpful. Not only for musicians, but just about anyone using the internet to promote business. Being that Jordan is performing aboard Celebrity Cruises and travels around the world, this book gives more than enough tips on how to promote his brand from anywhere!