This book puts forward some very interesting ideas about the nature of power and communication in the electronic age. It is easy to read, quite racy actually, and well worth reading. It does suffer a little from overconfidence, which might stem from youthful exuberance, which sees as "new" things which have been explored in different ways in the past. It is important not to confuse "new" with "I have just discovered". The importance of lateral communication and soft leadership was widely explored in my youth, in the 60s. Although there was not the technology to make the messages go viral, the dynamics and understanding of different kinds of power were being explored. We called hierarchical organisation of power "System A" and more egalitarian organisations with more peer communication "System B". Not as catchy as "New" but less dismissive of past contributions. Success tends to be measured in terms of the number of times information is shared, but there is also an admission that things that go viral can also fizzle out, without having a longer term impact. However, the book is quite measured in acknowledging that new power is not a magical panacea. One important flaw in the coverage is that the content does not do justice to Chinese sites and contributions, which are pretty important if we are talking about power in contemporary global society. Perhaps the sequel could explore the interesting dilemma that some of the biggest contributors to new power might come from this iconically old power state.