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This was the first Colson Whitehead book I read and I have to say I was disappointed. I really did not like it at all-I found it to be too disjointed and not fast moving enough. It lost me in various places. There were a few laugh out loud moments and even "wow I pity this guy" moments but overall it just is not a book I can recommend to others even though the author himself is critically acclaimed. The story is about a town called Winthrop that needs to rebrand itself so they hire a nomenclature consultant who had some success rebranding bandages to the Apex name. He comes to the town and quickly finds conflict ensuing between the founders of Winthrop and other powerful individuals who all want their preferred name to be chosen. The three council members each put forth great effort to convince the consultant that their name should win. Freedom, New Prospera, or the current name Winthrop are the choices. Ultimately it is resolved after much fighting. If you want to know what the choice was, I won't spoil it for you here--you'll have to read the book. But really, I can't recommend this unless you are a hard core Colson Whitehead fan.