One of the best business marketing books I've read EVER! To be honest I am feeling totally overwhelmed right now but in a good way! I have read so many different books and blogs and haven't got as much value as I did just from this one book. Well done Russell! Now come to Australia and do a live event so I can meet you!
This book has blown me away with real marketing theory and exercises that actually work with simple drawings to explain concepts, not just fluffy ideas that sound good. Straight to the point in every chapter.