Great read and nice and to the point! What I really liked was the application of solid marketing concepts and approaches to digital. Good use of stories and examples too... as a marketer (who's been doing this way too long) I tend to focus on what I don't know about digital when things get tricky. The approach in this book has made what's important and what's not a whole lot clearer for me.
The Smarter Marketer is a great read! Summarises the complexities of marketing that have historically scared the hell out of business owners & managers. An important lesson explained is that digital marketing is NOT an IT function and is really just another communication channel. Highly recommend this book!
I've read many marketing books which are great but too often the core concepts can get left behind when you get busy on campaign work. Smarter Marketer has genuinely easy to implement ideas which are no nonsense and totally practical for any in-house marketer.
I work in a C-Suite role, directly responsible for the day to day marketing in my organisation. The concepts outlined in the book help give me perspective on what my team should and should not be focussing on. Thoroughly recommend!
This book is a great reminder to focus on what matters when it comes to digital marketing. All of the "rules" can be applied to all marketing, regardless of the technical system you use. Worth the read!
I was dubious but I highly recommend this - a surprisingly practical, hand-on guide I regularly refer back to. Good to know the essential principles of marketing still apply. Like the way it is divided up into bite-sized chapters.