I read books voraciously averaging 5-600 per year some years even more have for last 20 years and this is in business in the top ten easily. Everyone should read this not just business since this is innovation and sports team analogous especially for life. All relationships can be helped by this book. This resonates with my own experience. Synergy in Business begins with 3 dimensions the product people the marketing people and the financial people. This is the basis for so much more to come.