I've liked and valued all of Seth's books. This one I love!
I love it because of the simple yet profound, remarkable questions it asks, each demanding a remarkable answer i.e. That will be remarked on by those we seek to serve. My favourites:
What change are you seeking to make? What does better look like for the customer? Do they love it? Do they love themselves more because they love you? Why are the people who don't choose you correct in their decision to not choose you? What are you breaking? The people you're seeking to serve in this moment: what are they measuring? What's your flag? Why should someone fly it? Why is it so hard to develop a point of view?
Of course to give these questions the remarkable answers they deserve you need the context of reading/studying the book. Please buy it now and get going today!
I'm a long time follower of Seth Godin's work and have read his books, blog & articles, watched his videos, listened to his podcast, and participated in numerous online programs. This latest offering, This is Marketing, is a masterpiece. So much wisdom within one book beckoning you to read it again and again, share it, discuss it ... but most of all, just do it. As Seth points out "marketing makes change happen" and we all want that.
Everyone knows Seth Godin is brilliant and this book is a reflection of how he thinks and approaches marketing. He does cover some simple marketing strategies, some you may have heard before and already use, but you need to listen to them again to understand how he takes them to a whole new level.
I am not in marketing and I love this book. It I up to date information about the world that we live in now. It was very insightful and I enjoyed listening to it. I am taking a course in which I am creating a website and thought this book would be helpful and it was.
I feel as though Seth just unpacked, demystified and correctly predicted the entire evolution, reality and future of marketing. The connections he makes between psychology and marketing are profound. If you sell something (anything), you need to read this book. Kudos Seth, you are a lord.
So much wonderful stuff in this book. An essential read for anyone who is trying to create change and do good work in the world. It reminds you of how to think about what you do. It delivers on it’s promise. This is marketing!