Top positive review
Not just a business guru!
Reviewed in Australia on 27 March 2021
I read this book last night as a few people had mentioned the author lately and interestingly their praise had at its core his 'ethos' or ethics/values/morals. Oh, and he is a business guru?!
Mr Sinek makes a compelling argument for his take on the 'peace of the puzzle' that is modern life he is encouraging us to contemplate.
His thesis is a simple one: People driven by a purpose that has at its core improving human life (on a grand scale) with their labour are the best leaders, not those who are motivated by short term goals.
He writes in the style of Dale Carnegie (think 'How to win friends') by offering a simple premise and providing historical example(s), keeping each analysis refreshingly simple.
The real magic of the book is not that those driven by what most of us know already as 'Devine Purpose' are the ones we should follow, but how in a properly functioning capitalist system such people bring about radical change and build lasting companies.
If I could add anything, I would ask him to dedicate another chapter regarding his contention that law always lags innovation, and use his communication ability to further drive the message that those on the cutting edge must bear the responsibility of considering the ethics of their vision.