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microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand Paperback – 22 March 2013

3.5 out of 5 stars 2 ratings

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Product description

From the Publisher

Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by as one of the 25 Best Business Blogs in Australia. Visit or follow on Twitter @trevoryoung.

From the Inside Flap

Transform passion into pure profit, build a mini-business empire and start living the dream today!

How do you transform your expertise into a sustainable business? Entrepreneur and communications expert Trevor Young steps you through the process, from developing your platform and building your personal brand to nurturing a community of raving fans that launches and grows your business.

With inspiring business success stories from around the world, microDOMINATION will show you how to:

  • turn your love of blogging and social media into money in the bank
  • take advantage of the boundless entrepreneurial opportunities available online
  • attract and connect with your customer-base using proven social media marketing techniques
  • escape the daily grind and become your own boss.

More than five years ago I started following Trevor's ideas, which is remarkable because I live in Boston and he is in Melbourne. Both Trevor and I built thriving international businesses as micro mavens. What we do doesn't feel like work―we have a blast and make a good living too. This book reveals everything you need to know to build your own successful business outside the corporate walls. I only wish Trevor had written microDOMINATION when I was getting going!
―David Meerman Scott, international best-selling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese

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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (22 March 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 1118505646
  • ISBN-13 ‏ : ‎ 978-1118505649
  • Dimensions ‏ : ‎ 13.84 x 1.32 x 20.88 cm
  • Customer Reviews:
    3.5 out of 5 stars 2 ratings

About the author

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Trevor Young (aka “The PR Warrior”) is a seasoned public relations and communications strategist based in Melbourne, Australia. A former journalist with a long track record in traditional PR, he started exploring the new media landscape in 2007 when he established his long-running blog, PR Warrior: On the Frontline of the Communications Revolution.

Trevor has worked as a senior consultant with a number of global PR consultancies plus established and run his own agencies. More recently, he was Director of Strategy &amp; Innovation for Edelman Australia.

Trevor’s PR Warrior blog has been listed by both Smart Company and Search Engine Journal (SEJ) as one of Australia’s top business blogs. He also produces and hosts Reputation Revolution, a personal branding podcast for business professionals, and is author of the book, microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand, published by Wiley.

In 2015 and 2016, Brand Quarterly included Trevor on its annual ‘50 Marketing Thought Leaders Over 50′ list, while the Sydney Morning Herald has named him as one of eight ‘heroes of Australian content marketing’, and Smart Company listed him as one of 20 of Australia’s ‘Top Business Thinkers for 2018’.

Today, Trevor heads up Digital Citizen (, a consulting, training and media business that helps brands gain a competitive edge in the marketplace through the use of digital storytelling and content-led communications. He runs his own public workshops and is also a co-founder of content marketing training business, Content Leaders Academy (

Aside from his consulting work, Trevor is also an experienced marketing speaker and has delivered keynote presentations at seminars and conferences throughout Australia and overseas. For more information on Trevor’s speaking experience, visit


• Personal website -

• Book website -

• PR Warrior blog - 

• LinkedIn -

• Twitter -

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