Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

David is committed to a world in which the vast majority of people wake up inspired to go to work, feel safe while they're there and go home at the end of the day fulfilled by the work they do.

In 2004, he started a career in corporate training. A few years later, while earning an MBA with a focus in Organizational Development, he realized something. What he, and so many other people, were being taught in business school was contributing to the poor leadership he had been enduring for much of his career. In 2009, shortly after beginning his MBA studies, he met, and was inspired by Simon Sinek and his concept of the Golden Circle and was invited to join Simon's team. He started by developing content to help Simon share his powerful ideas and in 2012 he began speaking and facilitating workshops to help shift people's perceptions about leadership and culture.

David has now taken his years of practice and co-authored with Simon, Find Your Why, a step-by-step, practical guide on how to discover the Why for any individual, team or organization. David is globally recognized as the “How” guy to Simon’s “Why.”

David has presented these simple, inspiring ideas on 5 continents to over 150 organizations in a wide range of industries such as athletics, technology, retail, healthcare, finance, government and hospitality. Regardless of the organization's size, industry or country, David finds that these ideas resonate with those who want to find meaning in what they do and are committed to creating a culture where people come before profit.

Peter Docker was born in Sutton Coldfield, England in 1963. His first book, 'Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team', co-authored with Simon Sinek and David Mead, was published in September 2017. Peter gets up every day inspired to enable people to be extraordinary so that they can do extraordinary things. Collaborating with Simon Sinek for over 7 years, he was a founding Igniter and Implementation Specialist on the Start With Why team, teaching leaders and companies how to use the concept of Why.

Peter's latest book, 'Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control', was published in October 2021.

Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services - across more than 90 countries. His career has spanned professional pilot; leading an aviation training and standards organisation; teaching post-graduates at an international college; and running multi-billion dollar procurement projects. A former Royal Air Force senior officer, he has been a Force Commander during combat flying operations and has seen service across the world. He is a seasoned crisis manager, a former international negotiator for the UK Government and executive coach.

A keynote speaker and facilitator, Peter presents around the world offering workshops and bespoke leadership programmes. He draws from his life experiences that range from being the pilot faced with crash landing a passenger jet with 140 people on board; being 'hunted' in the Borneo jungle while trying to survive; and many other leadership situations in which, at the time, he felt largely out of his depth.