The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!
WHAT READERS ARE SAYING ABOUT START WITH WHY:
'It's amazing how a book can change the course of your life, and this book did that' Reader Review
'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review
'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review
'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review
Discover your purpose with one simple question: why?
Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?
Because it doesn't matter what you do, it matters WHYyou do it.
Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own.
How you lead, inspire, live, it all starts with why.
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within
'One of the most useful and powerful books I have read in years' William Ury, co-author of Getting to Yes
More formats: Audio CD
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.
When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.
In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.
'Simple and elegant, it shows us how leaders should lead' William Ury, co-author of Getting to Yes
More formats: MP3 CD
Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their organisations.
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work and in turn inspire those around you.
This hands-on, step-by-step guide will help you to find your WHY. With detailed exercises, illustrations and action steps for every stage of the process, Find Your Why can help you address many important concerns including:
-What if my WHY sounds like my competitors?
-Can I have more than one WHY?
-If my work doesn't match my WHY, what should I do?
-What if my team can't agree on our WHY?
Whether you've just started your first job, are leading a team or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfilment, both for you and your colleagues.
More formats: Audio CD
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