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Influence: The Psychology of Persuasion Paperback – 4 August 2009

4.5 out of 5 stars 2,844 ratings

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Arrives: Wednesday, 15 July
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  • Influence: The Psychology of Persuasion
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  • Never Split the Difference: Negotiating as if Your Life Depended on It
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  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Review

For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

From the Inside Flap

Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

--Journal of Mariketing Research

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TOP 1000 REVIEWER
Reviewed in Australia on 19 November 2018
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Reviewed in Australia on 24 March 2018
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Top international reviews

Stiven Skyrah
5.0 out of 5 stars If you haven't read it, then you should.
Reviewed in the United Kingdom on 4 March 2018
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75 people found this helpful
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jay321
3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on 1 June 2018
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39 people found this helpful
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Sue Cartwright
5.0 out of 5 stars An invaluable series of lessons to be learned about self awareness
Reviewed in the United Kingdom on 13 November 2018
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8 people found this helpful
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on 24 January 2018
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41 people found this helpful
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on 12 July 2018
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Jeremy Prior
3.0 out of 5 stars Hard going
Reviewed in the United Kingdom on 28 May 2014
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22 people found this helpful
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Daniel Davinci
5.0 out of 5 stars Great for Sales!
Reviewed in the United Kingdom on 14 December 2018
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2 people found this helpful
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Mash
4.0 out of 5 stars An education in compliance tactics
Reviewed in the United Kingdom on 16 April 2016
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Kamaljeet
3.0 out of 5 stars like many, based on loads of reviews I read ...
Reviewed in the United Kingdom on 16 December 2016
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Reece
5.0 out of 5 stars Classic on understanding how the brain works
Reviewed in the United Kingdom on 29 September 2013
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Ammon Johns
5.0 out of 5 stars Immensely Practical and Pre-eminent
Reviewed in the United Kingdom on 15 July 2016
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Zabi
3.0 out of 5 stars Not as the title suggests
Reviewed in the United Kingdom on 10 May 2020
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Hercules
4.0 out of 5 stars Great in-depth book!
Reviewed in the United Kingdom on 16 October 2019
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John G
5.0 out of 5 stars The Mother of All Persuasion Literature
Reviewed in the United Kingdom on 9 October 2011
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Patsky
5.0 out of 5 stars Not just for salespeople!
Reviewed in the United Kingdom on 26 August 2015
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