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Influence: The Psychology of Persuasion Paperback – 4 August 2009

4.5 out of 5 stars 5,138 ratings

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Product details

  • Paperback : 336 pages
  • ISBN-10 : 006124189X
  • ISBN-13 : 978-0061241895
  • Dimensions : 13.49 x 2.13 x 20.32 cm
  • Publisher : HarperCollins - US; Revised ed. edition (4 August 2009)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 5,138 ratings

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Review

For marketers, this book is among the most important books written in the last ten years.--Journal of Marketing Research

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

From the Back Cover

Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Top reviews from other countries

Stiven Skyrah
5.0 out of 5 stars If you haven't read it, then you should.
Reviewed in the United Kingdom on 4 March 2018
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98 people found this helpful
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jay321
3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on 1 June 2018
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Sue Cartwright
5.0 out of 5 stars An invaluable series of lessons to be learned about self awareness
Reviewed in the United Kingdom on 13 November 2018
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on 24 January 2018
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on 12 July 2018
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