Watching the olympics this year was hampered by the fact that all of the UI carousels had been sorted in alphabetical order, instead of LIVE NOW or some other, smarter way of sorting events.
It was messy and difficult to navigate, and for the first few days of the olympics they spammed me with so many HP ads, I'll now never buy a HP computer again. So there you go, your advertising campaign had the opposite effect on me. Won't be buying HP, won't be using the 7 App. The end.