Excellent read. It’s been on my list of must reads for a while. I don’t know why it took me so long to get around to reading it. This is a book that reiterate the fact that change is hard but there are some predictable patterns that can help effect positive change. Yes ideas are not new however the Heath brothers bring together lots of difficult concepts to presents a powerful and easy to understand framework for effecting positive change. They provide us with some great case studies and stories that brings the framework to life. I loved the book and was surprised how quickly I was able to use the concepts in my own professional life. Highly recommend it
Brilliantly researched and written. If you want to drive change personally, in a team or an organization this is a must read. Really enjoyed reading this book and the follow up resources on Chip and Dan's website.
This book was recommended to me by several people, so I had high expectations. It did not disappoint! It is very well structured with a detailed set of practical strategies and case studies. It also tells a wide variety of interesting and useful stories to illustrate every point. This is a must read for anyone looking succeed in any aspect of life.