Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More See more Learn More Learn More Learn more Learn More Learn More

Customer Review

13 June 2018
If you’re fascinated by human behaviour, psychology, and why some innovations take off and others totally flop, I couldn't recommend this highly enough. Tim Stroh literally read thousands of research studies and books to figure out why humans make the decisions we do – particularly the totally irrational ones.
It’s a gripping read, an exceptional explanation of societal scale behaviour and decision-making, and what that has to do with innovation success.
And the best bit is he has condensed it all into one phenomenal book - you should have seen how long the first draft was!
Tim Stroh you’ve given us all a great gift through your hard work!
It was an absolute joy and honour to edit such a groundbreaking book 🎉
0Comment Report abuse Permalink

Product Details

5.0 out of 5 stars
4
$8.34