"You are doing a disfavor to the world if you have a great product or service but no one knows about it."
As a seller of a service I always have had problems with putting myself out there for fear of looking "too salesy" or fake. This quote out of "Perception" along with the 11 steps on building a positive perception of your brand, products and services has totally changed the way I think about marketing myself and my services. Christo and Franziska show that you can still be your authentic awesome self (in fact they insist on it) while influencing others perception of others and making YOU and your brand THE product/service they should be buying. The book is told in story book form so you can easily see how their steps can be applied in 3 different types of situations and show that you can have the success you deserve by being uniquely you and appealing to the people that "get you".