It's a great SEO guide that convers mainly client-side SEO topics and the role of social media in SEO. It covers the topics from the keywords research to link building and rich media. A good alternative read with much deeper elaboration in client-side and serve-side SEO is Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance. This book addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away. Moreover, it lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. Furthermore, this book demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media.