Although I've been in business for myself for many years, I haven't known how to harness the power of perception to help me achieve success. I've actually been told at times I'm the best kept secret in my field (video production).
But by reading 'Perception' it's got me to focus on what I need to do to stand out in the marketplace. I love the psychology of how to identify and then to master my customers and prospects perception of me and my business.
This is particularly critical as I'm about to start a new direction with my business so that I can create a clear, authentic message and brand strategy that shows who I am and most importantly what I stand for. And the book has me looking at how l perceive myself as well.