As a hypnotherapist and Mind Coach, I was straight away drawn by the title Perception. Being 'the product' myself, reading this book made me realise how I needed to become very clear first on how I wanted to be perceived in the market. Perception is about giving the reader the tools it needs to take action and change how others perceive you. It is very clear to me now, that it is not enough to be very good at what you do, you have to become irresistible, make your products irresistible and do it with passion. This book has set me on the path to changing the view on how others perceive me and my business and made me want to become irresistible!!
Franziska and Christo make the reading of this book fun and I love how they incorporate stories that keep you engaged!