Allan Dib, has evoked a very simple premise here in his new book - business is about making money and success is about making lots of it! I was a bit sceptical at a first look at the authors intro, but after reading so many books and guides on 'how to make it' and success this and that, I found Dib's fresh and clear (and at times ballsy) perspective a stimulating read. In fact many of his observations reflected my own experiences in frustrating business habits. The author has researched well and the useful infographics underpin his phases to success model. I'm really glad to have found this little gem. I find myself returning to its pages often to keep challenging my thinking. Looking forward to his next effort.