Customer Review

11 July 2017
I wish I had stumbled across this book a long time ago as it would have saved me a ton of time reading a lot of other books and listening to many many podcast first. And compared to the 900+ page sleep-inducing monstrosity that was our marketing coursebook at university 20 years ago, this book actually breathes life, fun and relevance into the subject.

Below are a few reasons why:
Know the difference between marketing, adverting, promotion and publicity and how they relate.
How strategy affects which tactics to use
When to use digital or traditional mediums to communicate with your market
Common mistakes that threaten most small business
Best ways to kill a business and how to avoid making the same mistakes
How to choose which type of advertising is best for your market
How to best Identify your target market
What to tell your target market
Choose which medium is best to communicate with your market
How to attract idea prospects
How to nurture prospects into customers
How to increase value for your customer in ways that don't necessarily increase cost
How to ideally turn your customers into your own loyal sales army
At the end of the process, you'll have your own treasure map ready to start implementing

Anyway enough reviewing for me, off to action!
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