As a business owner for more than thirty years, one of the most important things I have learned in that time, and one I preach to all new business owners, is the K.I.S.S. Principle -- Keep It Short, Simple. That is what I love about this book, and the whole marketing plan! In my opinion it is no coincidence that the author is a fellow Aussie who follows the same principle.
It REALLY IS a one-page marketing plan which any business owner can understand, set up, and most importantly, IMPLEMENT in their business and get great results. If you are a busy business owner, and isn't that ALL of us, you owe it to yourself to buy this book, follow the instructions to set up your one-page marketing plan, and implement it, you won't regret it!