Only yesterday was I pondering how to handle a copy project and I opened this book and within minutes the answer appeared before me. This book is a treasure trove of words, phrases, strategies, and options making it very easy to move forward when handling almost any copy project. It has an excellent index which is like landing lights on a runway guiding you to your destination and then giving you a multitude of options for you to tailor to your particular circumstance. This is an essential guide/ tool that will help improve the quality of your copy and the responses you get. Highly Recommended.