Customer Review

Reviewed in Australia on 19 November 2018
This book outlines techniques used to persuade you by salesmen, hawkers, charities or people with hidden agendas.

It explains how these techniques can be used to manipulate and/or exploit you/others psychologically and why. There is example provided for each techniques and explained in detail.

This is a very effective resource to use in or against sales. Looking forward to reading more by Robert Cialdini.
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4.5 out of 5 stars
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