First impression DO matter. This little gizmo is extremely impressive. Picture quality is superb, sound is fantastic, works beautifully with chromecast. What can I say but, as long as it continues to be this way for years to come I'll be a very happy camper!
Here's a few tips to getting the results I got in my picture:
Go into settings and select user mode. Set contrast 45, brightness 55, colour 60 (green needs to be set to 60 too), sharpness 30.