Amazon Australia presents Amazon Launchpad Innovation Grants, an initiative to recognise innovation by Australian startups, entrepreneurs and SMBs. Five grant packages will be awarded, each valued at more than $80,000 AUD.
The Amazon Launchpad Innovation Grants include:
Lyre’s was co-founded by Carl Hartmann and Mark Livings and joined Amazon Launchpad when the program launched.
An innovative beverage company using cutting edge food science, Lyre’s has recreated all the major alcoholic spirits in a non-alcoholic format. With Lyre’s, it’s possible to make the vast majority of the top 50 cocktails in the world.
The sudden closure of bars and restaurants following lockdown restrictions worldwide, greatly impacted the business. Fortunately, Lyre’s had launched the business with a strong focus on e-commerce, and they quickly diverted their resources to focus solely on e-commerce to maximise growth through this period.
The Amazon Launchpad program has been an important program for the business and a major driver of their growth.
Bake Mixes is owned by former MasterChef contestant Renae Smith and her business joined Amazon Launchpad in 2019. Whilst cooking at food shows around the world, she found that instead of being asked to cook exciting restaurant quality foods, she was consistently asked to demonstrate healthy, delicious ‘snack foods’ that were able to be adapted to different food intolerances.
When the chance came to take over the Bake Mixes brand, Renae saw an opportunity to create a simple solution to making healthy snacks. Working to include a wide range of recipes that could be made with different ingredients most people have on hand, Bake Mixes evolved into the business it is today providing healthy, gluten free and vegan recipes using cupboard staples.
With more people spending time at home than ever during lockdown restrictions, Renae created solutions for her customers and found her “Quarantine Box” and “Iso-Bargain Boxes” flew off her digital shelves, with sales increasing by 232%. However, like many, Renae has recently been unable to continue manufacturing her products.
As a program that has huge distribution potential, Bake Mixes plans to continue to leverage Amazon Launchpad on the road to recovery.