Will & Bear

The Will & Bear Story

A small Australian hat brand with a love for the outdoors and life on the road. Designing high quality headwear handmade from natural fibres to last the journey.

Born on the road 3 years ago and still on road working from their van in Australia today.

We aim for our hats to feel at home in the Australian landscape. Their tradition styles and earthy colours mirror our natural surroundings.

We use 100% Australian wool and natural fibres that are biodegradable, renewable and can be upcycled. From the start sustainability played a major role in our designs and every business decision we made to date.

Will & Bear exists to inspire a deeper connection to our environment and a life lived outdoors.

We partnered with trees.org to form our 1 Hat Sold, 10 Trees Planted Project.
By purchasing a hat from us you are helping counter the effects of deforestation, as well as supporting families and communities out of poverty.


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