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Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio) by [Baer, Jay, Byrum, Erica Campbell]
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Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio) Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 69 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers.

Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

Product details

  • Format: Kindle Edition
  • File Size: 4242 KB
  • Print Length: 69 pages
  • Publisher: Portfolio (4 November 2014)
  • Sold by: Penguin US
  • Language: English
  • ASIN: B00MNNAOPS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #261,529 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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30 May 2016
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 20 reviews
Michael Gowin
4.0 out of 5 starsApplicable far beyond real estate
2 January 2015 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
J
5.0 out of 5 starsgreat read
9 March 2015 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
Jason
5.0 out of 5 starsreal estate professionals must read
1 March 2015 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
Naomi A. Hattaway
5.0 out of 5 starsEvery single real estate agent needs to read this!
3 January 2015 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.
Amazon Customer
5.0 out of 5 starsGreat book! Lots of great ideas in a changing ...
27 February 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.

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